Why Choose Print?

Because you care about the environment. There are many misconceptions about the impact of print on the environment. You hear that print leads to deforestation, destroys habitat for wildlife and leads to increased greenhouse gasses. It's simply not true.

In the United States, one-third of the fiber used for paper comes from trees, most of which are from "tree farms", a sustainable, renewable product. One-third comes from wood chips and sawmill scraps and the final one-third comes from recycled paper.1

Protecting wildlife habitat is a priority for the paper industry because both the industry and the animals rely on trees to survive. In fact, there are 12 million more acres of forest in the United States than there were 20 years ago.2

We hear that companies are "going green" by going online, rather than printing. The carbon emmissions for twelve copies of National Geographic is equal to using a gallon of gas in a car.3 Reading the news for 30 minutes online produces more CO2 per year, per reader, than reading a printed newspaper.4

Because print is powerful. Even though shoppers like the convenience of ordering online, studies show that they will spend 13% more if they received a catalog associated with the online site.5 A catalog lead costs $47.61, while email comes in at $53.85 per lead. The response rate to direct mail is three times higher than email.6

Read More:

1 U.S. EPA, Office of Solid Waste
2 Down to Earth
3 Taking the Guilt out of Paper
4 ED #13 Balance. New Page
5 USPS FY07 Catalog Whitepaper/Choose Print
6 DMA 2011 Statistical Fact Book